A delegation made up of 12 of the country s leading companies in the food and agriculture industry is currently visiting Malaysia and Singapore.
Led by Dan J rgensen, the food and agriculture minister, the week-long tour is a step towards increasing the export of Danish food products, which currently account for 24 percent of the country s total, and strengthening Denmark s position in Asian markets.
Besides company visits to United Plantations, Palsgaard Malaysia and Carlsberg Brewery Malaysia, the program also includes a Malaysian-Danish Trade Investment Seminar as well as the opening of a Danish pavilion at the FHA (Food and Hotel Asia) food fair, which boasts 64,000 participants from 95 different countries.
Asia a key marketThe Southeast Asian market is rapidly expanding, and J rgensen quoted a forecast showing that more than half of the world s middle classes will be living in Asia by 2030.
As the middle classes grow, so does the demand for high-quality production and strong safety standards qualities that the Danish industry is known for.
This can become Denmark s next export venture, and thus an opportunity to create many new Danish jobs, explained Jorgensen in a press release.
Today, Denmark exports food to more than 150 countries.