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HYDRIVE Energy Water, a low-calorie beverage that combines the light, refreshing taste of enhanced water with the same amount of caffeine as leading energy drinks, announces its official partnership with the LA KISS of the Arena Football League, co-owned by KISS rock band members Gene Simmons and Paul Stanley.

HYDRIVE Energy Water will partner with the LA KISS by executing local in-store text-to-win ticket giveaways for fans, advertising on dasher board signage at each home game, and providing product for team sidelines and locker rooms.

“As a partner, HYDRIVE Energy Water is ready to match the high energy surrounding each LA KISS game,” says Thomas Oh, SVP of Marketing for HYDRIVE Energy Water. “We look forward to engaging with local LA KISS fans with text-to-win giveaways, in-store promotions and more.”

“HYDRIVE will benefit from the unprecedented spotlight on our organization and players this season,” says Schuyler Hoversten, LA KISS president. “Their products will help maintain the high energy levels on the sideline and field during our electrifying inaugural season.”

HYDRIVE Energy Water’s additional AFL sponsorships include: • The 2014 HYDRIVE Arena Football Hall of Fame Game: HYDRIVE will be the title sponsor of the 2014 HYDRIVE Arena Football Hall of Fame Game between the LA KISS and Iowa Barnstormers on April 19, 2014 on CBS Sports Network, as well as the title sponsor of the 30-minute Arena Football Hall of Fame television special set to air on the Network later this season.

HYDRIVE Energy Water will sponsor a special ArenaBowl Sweepstakes in which winning fans will be able to meet select Arena Football Hall of Fame inductees and gain VIP access to various ArenaBowl events including the Commissioner’s Tailgate. • National Advertising: In addition, throughout the season, HYDRIVE Energy Water will advertise on all nationally televised AFL regular season games.

HYDRIVE Energy Water is a refreshing energy beverage brand with seven unique flavors that are only 30 calories each. With the same amount of caffeine as the leading energy drink, HYDRIVE Energy Water offers a light, refreshing taste without the chemical aftertaste or sugar crash found in other energy options. In addition, each bottle of HYDRIVE Energy Water offers performance-enhancing vitamins and nutrients, making it the smarter energy choice. For more information please visit,

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