Hard Rock Cafe’s menu takes center stage as the brand rolls out a newly redesigned menu, following more than 14 months of culinary development, intensive research and guest evaluation. Officially launching on Wednesday, March 26, 2014, Hard Rock Cafe locations across the United States and Europe will begin serving a host of new offerings and updated fan favorites to more than 92 million guests across the brand that enter its doors each year.
Hard Rock added items in each menu category to give guests the widest variety of options. Three new salads Grilled Chicken Chop Salad, Grilled Chicken Arugula Salad, Cobb Salad and three of the new desserts, House-made Carrot Cake, Molten Lava Cake and Cheesecake with Oreo Cookie Pieces. A new item being introduced is the Grilled Vegetable Sandwich, which combines fresh grilled vegetables, spicy Monterey Jack cheese, with Balsamic reduction on toasted sour dough bread.
Hard Rock also found that some menu items were a guest favorite just the way they were – or with minor modifications to propel them from chart topper to legend. For example, Hard Rock’s Nachos replaced a layer of queso with two layers of mixed cheeses and added options for new toppings such as savory pulled pork and smoked beef brisket to be reborn as their signature “Nachopalooza.” Also, the famous Jumbo Chicken Wings will now debut as “Rockin’ Wings” with a reformulated signature smoked 10-spice rub and a choice of Classic Rock, Tangy or Heavy Metal Sauces.
Hard Rock also spent six months researching what quenches guests’ thirst, by analyzing international beverage trends and current sales and trends to determine the best way to remix its drink lineup. Hard Rock took this menu redesign as an opportunity to put itself at the forefront of drink innovation with the introduction of new drink serving vessels and techniques. The Air Mexico, a sampling-sized portion of Hard Rock’s classic tasty margaritas, allows guests to choose three flavors, including Watermelon, Mango, Cucumber, Blue Curacao, Pomegranate or Wildberry, served with a portion of chips & house made salsa.
In addition, the Red Berry Press, Hard Rock’s unique, sweet fruit cocktail made with fresh hulled and sliced strawberries, fresh raspberries, lemonade, lemon-lime soda, and Clementine Vodka, garnished with a lemon wedge is served in a coffee-press style vessel that infuses fruit into the cocktail throughout the drinking process. The brand also updated its existing glassware offerings to enhance its new cocktails, including new carafes for wine and different hot drinks glasses that updated the offerings. In addition, to the beverage list Hard Rock is introducing several new alcoholic and non-alcoholic milkshakes.
Hard Rock Cafe’s new and improved menu features Hard Rock’s hand-crafted American fare that rocks, with a commitment to fresh ingredients and the signature Hard Rock flair.
Hard Rock Cafe located within Seminole Hard Rock Hotel & Casino1 Seminole Way, Fort Lauderdale, FL 33314